The advertisement above is of the 1973 Curtis Mathes Echan 3 Console as a Spanish design masterpiece, blending aesthetics with high-end technology for home entertainment. Here's what stands out:

Key Features and Design: Spanish Styling of the console itself is highly ornate, featuring intricate wood carvings reminiscent of classical Spanish design. The dark wood and detailed ornamentation contrast with the sleek, modern appliances of the time, presenting the console as both a piece of art and technology.The console itself is highly ornate, featuring intricate wood carvings reminiscent of classical Spanish design. The dark wood and detailed ornamentation contrast with the sleek, modern appliances of the time, presenting the console as both a piece of art and technology.

​This style suggests that the console was marketed toward consumers who value elegance and craftsmanship in their home decor, not just functionality. It’s meant to blend into high-end or traditional interiors, likely appealing to affluent buyers 

Technological Sophistication:The advertisement emphasizes that this console is equipped with a Curtis Mathes color picture tube, turntable, 8-track player, and a deluxe stereo with AM/FM multiplex. In 1973, this combination of features would have been cutting-edge, showcasing a complete home entertainment system that integrates audio and visual components. The inclusion of multiple entertainment formats (television, record player, 8-track) shows how Curtis Mathes was appealing to a broad audience with a diverse range of media consumption habits. They highlight the versatility and comprehensiveness of the product.

Fashion and Elegance: Angelina and Elena, the two women featured in the ad, are dressed in formal gowns, echoing the theme of elegance and luxury. This visual styling reinforces the message that the Curtis Mathes Echan 3 Console is for refined, fashionable homes. The soft colors of their dresses—one in a turquoise blue and the other in light pink—create a contrast with the darker, earthier tones of the console, adding to the overall balance of modernity and tradition.

​​Visual Focus on Entertainment: The television screen is showing what appears to be a bullfighting scene, which complements the Spanish design motif of the console itself. This suggests that the product is not only elegant but also culturally attuned, possibly evoking Spanish cultural pride or evoking an exotic, worldly atmosphere for buyers. The use of a color display on the TV is a clear indication of the advancement in technology during this time, as color television was gaining widespread adoption in the early 1970s.

Overall Appeal: This advertisement targets a market of consumers who appreciate elegance in both design and functionality. By showcasing the console as a luxury item, Curtis Mathes positions their products as not just practical but also decorative centerpieces for homes. The emphasis on Spanish styling, paired with high-tech features, suggests that they were catering to a clientele who wanted their entertainment systems to match the sophistication of their living spaces.

The ad succeeds in blending traditional craftsmanship with modern technology, appealing to the era’s trend toward making home appliances stylish as well as functional. It's a well-crafted marketing effort to appeal to an audience that values both luxury and state-of-the-art entertainment experiences.