From the early 1930's Natalie Kalmus' name began popping up more and more in the film credits, sometimes as the Technicolor Cinematographer, but more often as the Technicolor Consultant. More and more the public became fascinated with Technicolor films, film directors and producers likewise were entranced by the artistic possibilities of Color Films. (If they just weren't so darned expensive to make!) But, something, or rather someone, else began to irk these film-makers more than the costly sets and lighting. That someone was Natalie Kalmus. Well, it's the old saying: Geniuses are never appreciated in their time. Natalie just seemed to get some of the most powerful and legendary people in Hollywood really pissed off. But, to be fair, one really ought not to blame Natalie herself. After all, she had studied art herself for many years in the United States and in Europe. She had worked along side her husband/significant other in a very difficult endeavor to perfect the Technicolor process. Natalie strongly believed in muted colors. She was acutely aware of how too vibrant colors could overwhelm a film and detract from the story line. Kalmus wrote: "A super-abundance of color is un-natural and has a most unpleasant effect not only on the eye itself, but upon the mind as well." She recommended the "judicious use of neutrals" as a "foil for color" in order to lend "power and interest to the touches of color in a scene." But, Hollywood, particularly MGM, was quickly bringing in their own color experts from the Theatre. Vincente Minnelli is a prime example of someone who was brought out to MGM specifically because of his talent with use of colors on the stage. Vincente bitterly complained about Kalmus stating that despite his own vast theatre experience, he "couldn't do anything right in Mrs. Kalmus's eyes." Kalmus was the Color Consultant for "Gone With The Wind"!!